Apple CEO Steve Jobs published some thoughts on music on feb 2007: see here.
The third alternative is to abolish DRMs entirely. Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music.
It is a very intresting article. I believe that the openness that Steve embraces is exactly the power driving him and his Apple Inc to be better and better. I have to agree with Einstein that Imagination is indeed very important quality of human beings.
Did you imagine today?
Ji
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